Product Quality Standards
The standards set for our products are at extremely high levels. Apart from general quality standards, which every responsible company should use, ADVOC uses in-place standards specific to the products based on the following aspects:
Usage and application
ADVOC’s range of edible oils includes sunflower oil, corn oil, palm oil, soybean oil, canola oil and olive oil, just to name a few of ADVOC’s culinary oil products. Each and every of ADVOC’s products has its own unique and individual applications and uses. The quality standards for each product are consistent with the high standards of quality and food safety that ADVOC follows.
Quality requirement of markets and customers
ADVOC products are spread across the diverse MENA region, which is home to many different and unique cultures. Culinary art and cooking styles have flourished throughout the MENA region, and also with the help of ADVOC. ADVOC knows that oil plays an integral part of the routine diet of the population. ADVOC has the unique advantage of understanding the market demands and customer preferences, due to their longstanding presence in the MENA region, their intensive research on customer preferences, environment conservation, and high-end technology. ADVOC utilizes all of their research combined with great thinking minds in every step of product development, packaging, and distribution. This understanding reflects the high-quality product guarantee, and the attentiveness to customer concerns and inquiries that is exhibited by ADVOC.
Shelf-life stability of the product
The strong regional distribution network of ADVOC ensures the excellent value, food safety, and shelf life of all ADVOC products. Because ADVOC is greatly concerned with product and food safety, ADVOC takes extra time to control and distribute of all the products from the plant to various consumer points across global markets. This careful and thoughtful process requires a high level of caution and care, especially while in transit and while at sales points. ADVOC takes extra care on the pre-sales and post-sales shelf life stability of the product, to ensure food safety, and customer satisfaction. This ensures that the product is of desired quality for a long-period of time, even taking into consideration the amount of time a customer may use to finish a bottle of oil in his kitchen. ADVOC has systems and practices in place to ensure that sufficient shelf-life is achieved across all products that are shipped to every location across the globe, whether purchased in-store or online.
The unique advantage of the products over the competition
ADVOC’s range of products enjoys distinctive advantages over its competition, due to the intense desire to listen to customer demands, market research, and long-standing brand name recognition. ADVOC is uniquely able to produce just the right kind of refined oil suited to the taste-buds of the regional population. Brands like COROLI enjoy great market share, and the success is attributed to the ADVOC quality procedures that are in place.